Saturday, July 11, 2009

Presentation Tips

Less is more.

You have lots to tell - you are brimming with enthusiasm - you want to pack all your information into a very short period of time. The problem is that too much information can be a real turn off. Simplify your message and your audience will be able to understand it.

Every picture tells a story.

Most corporate presentations are packed with bullet points. The problem is that bullet points are a very inefficient way of telling a story. In a presentation 55% of the way that we take in information is visual compared with only 7% for text (bullet points). If you use images to tell your story then you will have an immediate competitive advantage. And if you are wondering about the other 38% this is for vocal delivery.

Don't go it alone.

Resist the urge to do it all yourself. We can all use PowerPoint for putting together an ad-hoc presentation, but a corporate presentation deserves better. Best to bite the bullet (if you'll excuse the pun) and bring in a professional presentation design agency.

Dress for success.

You wouldn't present wearing a shell suit - so make sure that you are dressed correctly. Generally speaking it is better to dress on the smart side. You could also read our article about What to wear.

"Life is a stage and we are just players on it".

When we go up to present we put ourselves on display. The audience will be looking at us - often in intense detail. Ensure that you have covered off the finer points - hair brushed, shoes cleaned, clothes ironed, nails cleaned and clipped.

Winging it.

It is so easy not to prepare. There are never enough hours in the day - and besides all the best speakers can just stand up and give a great speech. The problem is that they have had years of preparation. The sad truth is that as with most things in life you take short cuts at your peril. Rehearse & you will get better.

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